How We Work — Vector Leads

The Offer

What you're actually getting

We deliver qualified inquiries from homeowners in your service area who need roof work done on their property. If they aren't qualified, they don't get sent to you.

Our systems, our ads, our ad spend. You don't build a funnel, you don't install a pixel, you don't set up an ad account, and you don't fund a test to find out whether it works. We spend first, before a lead exists.

You only pay on a pay per qualified lead basis. No retainers, no covering ad spend, no lock-in contracts.

You Only Pay For

Qualified leads that meet the criteria you set on your intake form. Nothing else.

You Never Pay For

Retainers, ad spend, setup, management fees, or leads that miss your criteria.

You Never Set Up

Anything. Tell us where your team works and that's where leads land.

So What Makes A Lead Qualified? ↓

Qualification

You define qualified. We enforce it.

Six checks, all set by you on the intake form.

Homeowner In Your Area

Owns the property, inside your territory

Actively Needs Roof Work

Came through a roofing ad, asked for an inspection or quote

Job Type You Accept

Full replacement, repair, or insurance claim. You decide

Roof Type You Accept

Asphalt, metal, tile, flat. You decide what passes

Timeline Inside Your Window

Ready now, or researching. You set the cutoff

Verified Contact Details

SMS-verified, no dead numbers

Miss one,and we don't send them.

A lead has to clear all six to count as qualified. Fail a single one and they're not qualified, they don't reach your team, and you're not charged for them. No partial credit, no borderline pile, no judgment calls.

The Difference

Us vs a retainer agency

If you've run ads through an agency before, this is what changes.

	Retainer Agency	Vector Leads
Monthly fee	$1,500 – $5,000/mo	$0
Who pays ad spend	You, on top of the fee	We do
Setup fee	Common	$0
What you're buying	Their time	Qualified leads
If the ads underperform	You pay anyway, and they tell you to raise ad spend	That's our problem. You still get every lead you paid for.
Minimum commitment	1 – 6 months	One package
You set up	Ad account, pixel, funnel access	Nothing
Who carries the risk	You	We spend first, before a lead exists

Ad spend only amplifies ads that already work

If a campaign is mediocre, doubling the budget doubles the waste, and "spend more" is usually the only lever a retainer gives you. Here, our spend is our problem. You bought leads.

Delivery

Where leads land, and how fast

You set up nothing. Tell us where your team works and that's where it arrives.

SMSEmailGoHighLevelJobNimbusAccuLynxAny CRM with a webhookSlackGoogle Sheet

On timing

Live within 24 to 48 hours. After that, pace varies. Some weeks pull faster than others, and storm season moves faster than winter. What doesn't vary is the total: a package has no expiry date and we run until every lead in it is delivered. You get a weekly count of what's been sent and what's left.

Territory

No lead goes to two companies

Not resold, not recycled, not shared. If you're the only roofing company we work with in your area, every qualified lead there is yours. Where areas overlap between buyers, leads rotate in sequence and each one still goes to a single company. You'll know before signing whether your area is shared.

Lead 1 →Company A

Lead 2 →Company B

Lead 3 →Company C

Lead 4 →Company A

Replacement

Doesn't match? We replace it.

People occasionally lie on forms. When one slips through, that's our cost, not yours. Buy ten, get ten that meet your criteria.

Turned out to be a renterOutside your service areaWanted a repair under your minimumWrong job typeDuplicateSomeone else filled it in for themBot or dead number

Written down, not remembered

Replacement thresholds and the reporting window are set out in the service agreement, so neither side is working off memory.

Process

How it actually runs

The full pipeline, from your intake form to the lead landing in your CRM. Seven steps. You're involved in the first one and the last one.

You complete the intake form

Service area, job types, roof types, insurance vs retail, minimum job size, timeline, delivery method, volume. Your answers become the criteria.

We build your funnel

Our questionnaire is rebuilt around your criteria, so the disqualifications match your business rather than a template.

We launch the campaign

Creative and targeting go live to homeowners in your service area, funded entirely with our own ad spend. Live within 24 to 48 hours.

Homeowners qualify themselves

Anyone who clicks answers the questionnaire before they can submit. Fail one question and the form stops them there.

We verify the contact details

Numbers are SMS-verified. Invalid numbers and bot submissions get filtered out before anything reaches you.

The lead hits your CRM

Delivered in real time with every questionnaire answer attached, so your rep knows the roof before they dial.

You inspect and close

We optimize the campaign in the background and keep running until your package is fully delivered.

We Handle

Campaign build and ad spend
Qualifying every inquiry
Verifying contact details
Real-time delivery to your CRM

You Handle

Inspecting and following up
Quoting and closing
Your pipeline and CRM
Deciding what volume you can work

FAQs

The questions everyone asks

Why is the package paid upfront?

Ad spend goes out before a single lead exists, and your funnel and campaign get built before delivery starts. Paying upfront is what allows there to be no retainer and no setup fee. It's also why the smallest package exists. A first purchase is a bounded test, not a commitment to a relationship.

How fast do the leads come in?

Campaign live within 24 to 48 hours. Pace after that varies week to week. Advertising isn't a vending machine. What doesn't vary is the total: the package has no expiry and we keep running until all of it is delivered.

Do you use my website or your own?

Ours. If leads came through your site there'd be no way to prove which ones our campaigns produced, which would make the replacement guarantee unenforceable. Our funnel keeps every lead traceable, and that's what lets us stand behind it.

Do you follow up with the leads or book inspections?

No. We generate and qualify the inquiry and deliver it. Calling, nurturing, booking the inspection and closing sit entirely with your team. We're not on your sales calls and we don't manage your pipeline.

What happens once I've used the whole package?

Nothing automatically. No subscription, no rollover, no auto-renew. If the quality was there you can buy another package. If not, you owe nothing further.

How do I know the leads will work for my business?

You don't yet, which is why the first package is deliberately small and why you write the criteria instead of accepting ours. Your exposure on a first purchase is one package, and anything that misses the criteria you set gets replaced.

Can I set criteria specific to my market?

Yes. The questionnaire is rebuilt per buyer. Replacement or repair, insurance or retail, roof types, minimum job size, how far you'll drive, whether you accept homeowners still researching. All of it comes from your intake form.

How Vector Leads works